Challenge:
High voter apathy amongst SA youth leading up to the 2016 local government elections.
Insight:
The hashtag is this generation’s symbol of power. It’s how they rally behind a common cause and mobilise against issues affecting them in their communities.
Idea:
Encourage youths to affect real change by redirecting ‘their power’ from the socials and taking it to the polls. Turning the # into an X.
UGC
